Ballon d'Or winner Lionel Messi named Time Magazine's Athlete of the Year

Time magazine featured Lionel Messi's monumental influence on the American sports scene an achievement once deemed impossible. His move to Inter Miami saw him transform the United States into a soccer-centric nation, reshaping the narrative of Major League Soccer (MLS).

Despite controversy surrounding his departure from Paris Saint-Germain, Messi's debut with Miami in July marked the commencement of a new era in MLS.

Opting against a lucrative transfer to Saudi Arabia, Messi's choice to join MLS underscored his dedication to the league. His impact on Miami was immediate, pivotal in securing their victory in the expanded Leagues Cup, which involved MLS and Mexico's top-flight teams.

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Displaying his extraordinary skills, Messi scored 11 goals in 14 appearances across various competitions during the season. Unfortunately, an injury curtailed his contribution towards Miami's playoff ambitions.

Messi initially expressed a desire for a fairytale return to Barcelona after leaving PSG, but financial constraints hindered the move. Contemplating the Saudi Pro League, Messi found both MLS and Saudi Arabia as compelling options.

The ripple effect of Messi's MLS arrival reverberated across multiple facets of the sport. Attendances, ticket sales, merchandise, and viewership surged dramatically.

On his debut day, subscriptions to Apple TV, the exclusive MLS rights holder, soared by 110,000 a staggering 1,700% spike compared to the day prior. Messi's presence has undeniably etched an enduring legacy, fostering unprecedented growth and popularity for soccer in the United States.