BC.GAME Secures $40 Million Partnership with Leicester City
BC.GAME, a renowned iGaming platform, has signed a $40 million deal to become the official principal partner of Leicester City. This two-year partnership, starting in August 2024 and running until May 2026, marks a significant milestone for both the online casino and the football club. As part of the agreement, BC.GAME’s branding will feature on the adult replica shirts of Leicester City and the Men’s First Team jerseys.
BC.GAME and the $BC Token
In addition to this partnership, BC.GAME will introduce its native cryptocurrency, $BC. This token will serve as both a governance token, allowing users to vote on key decisions, and a utility token offering various features and incentives. The integration of $BC aims to enhance the overall experience for BC.GAME users, providing more rewarding and seamless on-platform transactions.
This is the first time BC.GAME has partnered with a football club, and it comes at a time when Leicester City is in the limelight after winning the 2016 Premier League and the 2021 FA Cup. This collaboration is expected to boost BC.GAME’s visibility and popularity among football fans worldwide, while also providing Leicester City with new opportunities to engage their fan base.
BC.GAME is committed to improving the gambling experience on their platform, and the introduction of $BC is a significant step in this direction. The token will be used to purchase in-game features, access VIP perks, and more, fostering a more cohesive and rewarding community.
BC.GAME has always been a proponent of the Bitcoin Lightning Network, and this support will be evident in the new logos on Leicester City jerseys, which will feature the Bitcoin symbol (₿). BC.GAME’s commitment to the crypto community is further demonstrated by its node ranking on 1ml.com, where it is ranked 16th.
To support the launch of $BC, BC.GAME will implement various strategies, including liquidity mining and regular airdrops to active community members and early supporters. These efforts will be complemented by marketing strategies such as influencer collaborations and targeted ads to ensure the stability and growth of the token.
Established in 2017 by Blockdnace B.V., BC.GAME offers a comprehensive package as a crypto casino, sportsbook, and cryptocurrency exchange. The platform sources games from renowned software developers and provides exclusive casino games for cryptocurrency sites. Its sportsbook offers competitive odds on popular sports, making it a robust platform for sports betting and casino gaming alike.
This partnership with Leicester City and the launch of the $BC token mark significant steps for BC.GAME as it continues to grow and enhance its offerings in the iGaming and crypto communities.
SportsLigue