Chelsea unveil DAMAC Properties as new front-of-shirt Sponsor

Chelsea FC have officially announced DAMAC Properties, a leading luxury real estate developer based in Dubai, as their new front-of-shirt sponsor in a high-profile partnership that will run until the end of the 2024/25 season. The new branding will debut during Chelsea's upcoming Europa Conference League semi-final first leg clash against Djurgardens on Thursday.

This announcement marks the beginning of a multi-year global partnership between Chelsea and DAMAC, who will also become the Official Property Development Partner of the club.

In a statement from the official DAMAC X (Twitter) page, the company said:

“From Stamford Bridge to Dubai's skyline, we’re building more than homes — we’re building legacy. As Chelsea celebrates 120 years of pride and passion, DAMAC brings that spirit to life with every detail designed to champion it.”

A New Era: From Stamford Bridge to the Dubai Skyline

As part of this strategic alliance, Chelsea Residences by DAMAC—a luxury, football-themed real estate project—will soon rise in Dubai Maritime City. This £1 billion development will reflect Chelsea’s heritage and winning spirit, offering over 1,400 waterfront residences with exclusive branded amenities. The project aims to capture the essence of Chelsea's excellence, innovation, and legacy—right in the heart of the Middle East.

"This partnership underlines Chelsea’s commitment to excellence and innovation both on and off the pitch," said Chelsea COO Jason Gannon.

Chelsea Women Also Join the DAMAC Brand

The Chelsea Women’s team will also sport DAMAC’s logo, starting with their match away at Tottenham Hotspur on May 4, highlighting the deal's comprehensive brand integration.

While this is a short-term front-of-shirt agreement, Chelsea remain in ongoing negotiations for a long-term shirt sponsor ahead of the 2025/26 season and the Club World Cup. The club insists its final choice must align with its core values and international ambitions.

About DAMAC Properties

Founded in 2002, DAMAC Properties is a leading name in luxury real estate across the Middle East and beyond. Known for high-end design, innovation, and delivering standout residential and mixed-use projects, the developer is now bringing its global vision into the world of football.

This Chelsea-DAMAC alliance represents the fusion of world-class sport and iconic property development, showcasing the strength of the Blues’ global brand appeal.

What This Means for Chelsea

This move is a strategic step by Chelsea to enhance commercial value and reinforce its global brand identity, particularly in the Middle East luxury market. It also places the Blues among top clubs exploring property-linked sponsorship ventures, a growing trend in sports-business crossovers.

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