Real Madrid's Brazilian teen Endrick becomes Red Bull brand ambassador

Real Madrid's Brazilian prodigy Endrick, aged 18, has entered into a multi-year sponsorship agreement with the Austrian energy drink company Red Bull, as announced on Tuesday.

Thiago Freitas, the Chief Operating Officer of Roc Nation Sports in Brazil—an agency founded by rapper Jay-Z that oversees Endrick's career—confirmed that the young Brazilian will serve as a brand ambassador for Red Bull.

This new partnership adds to Endrick's existing collaborations with notable brands such as Disney, New Balance, and Panini.

"I was excited when I received their invitation, and we convened shortly thereafter to discuss potential collaborations," Endrick stated in an interview with Reuters on Monday, following his recent introduction as Real Madrid's newest player.

"Red Bull has always been a part of my daily routine, and I am delighted to join this team, which includes many athletes I greatly admire. Being part of this family in football combines all my passions."

Real Madrid acquired Endrick for over 60 million euros from Palmeiras, a club based in São Paulo, when he was just 16 years old in 2022. However, due to FIFA regulations regarding underage players, he had to wait nearly two years until he turned 18 to officially join the Spanish club.

Emerging from the disadvantaged neighborhoods of Brasilia, Endrick has transformed from a promising talent into a remarkable player, leading Palmeiras to a record 12th Brazilian league title and becoming Brazil's youngest international since the legendary Pelé in 1957.

In March, he also made history as the youngest player to score in an international match at Wembley, netting the decisive goal in Brazil's 1-0 victory over England, which ended the home team's 21-match unbeaten streak at the iconic stadium.

"The focus of the Red Bull partnership will be on attracting and engaging both new and existing audiences through multimedia storytelling that highlights Endrick's extraordinary life journey," stated Fabio Wolff, managing partner of Wolff Sports, who facilitated the agreement, in an interview with Reuters.

Endrick is the second Brazilian footballer to secure a sponsorship deal with Red Bull, following Neymar, who plays for Al Hilal.

The Austrian energy drink company is also a sponsor of Liverpool and England defender Trent Alexander-Arnold, as well as Brazilian athletes such as Olympic and world surfing champion Italo Ferreira and six-time X-Games skateboarding champion Leticia Bufoni.