Woods partners with TaylorMade to launch Sun Day Red apparel brand.

Tiger Woods will have a new look when he makes his 2024 season debut this week, after announcing on Monday that he has partnered with TaylorMade to launch a new apparel and footwear brand called Sun Day Red.

Woods, a 15-time major winner who announced last month that he had left Nike, is known for his meticulous attention to detail and will play an important role in the lifestyle brand's products.

"I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed," Woods, 48, said in a news release.

"There are things that I could tell you that no one knew I was doing over the years. I'm ready to share those secrets with the world."

Woods, whose trademark Sunday red shirt during tournament final rounds has become one of golf's most iconic looks, sees the brand as an extension of his partnership with TaylorMade, with whom he signed an equipment endorsement deal in 2017.

Fans accustomed to seeing the iconic Nike "swoosh" logo during Woods' numerous highlight-reel shots and trophy lifts may find the new agreement difficult to adjust to.

Woods announced in early January the end of a decades-long partnership with Nike, whose products he had worn since signing with the sportswear giant as a newly professional 20-year-old back in 1996.

While Woods had his own Nike clothing and footwear line, he began wearing FootJoy shoes at the 2022 Masters, citing a need for greater stability following serious leg injuries sustained in a February 2021 car accident.

Woods' sponsorship deal with Nike was one of the most lucrative in sports history, and it took place while he dominated the game like no other golfer of his generation.

Fans will get their first look at Woods in his new gear on Thursday, when he tees off in the first round of The Genesis Invitational, his first official PGA Tour event since the Masters last April.

Woods made the cut at the 2023 Masters but withdrew before the third round due to plantar fasciitis, and he underwent ankle surgery later that month.

Woods returned to professional golf at the end of November in an unofficial PGA Tour event called the Hero World Challenge, which had a small field and no cuts.

Two weeks later, Woods competed with his son Charlie in the PNC Championship, a 36-hole event with two-player teams consisting of a major champion and a family member.

The Genesis Invitational, one of the PGA Tour's eight Signature Events this year, has a halfway cut and a $20 million purse, with the winner receiving $4 million.

Sun Day Red is a stand-alone brand with its own headquarters and a dedicated team of designers and staff. It will launch its first line of men's apparel on May 1 and will be available online in the United States and Canada.

Sun Day Red will eventually expand into key markets outside of North America, offering footwear, women's, and children's lines.

SportsLigue